Amazon Request a Product ID Update

You’ll need to reach out to Amazon Support to update the Product ID Assignment.

How you do this will depend if your brand is registered with Amazon Brand Services or not.

If the product is sold under a brand-registered brand tied to your account, contact Brand Services Support through your Brand Services/Brand Registry account. See the steps below.

1. Log into Amazon Brand Services

2. Click Support

3. Contact Brand Support

4. Listing Issue > Request a product detail page change > Enter ASIN > Other Product Information

5. Provide detail about the “Other” attribute

   1. In the details, section list the old product ID and the new product ID and explain that the product was set up with an incorrect Product ID assignment and that you would like to correct the assignment.

6. Link to Manufacturer’s Website. Underneath the details section, you will need to provide a link to the manufacturers where the new product ID is displayed. Ideally, you’ll want the correct product ID to be listed in the text on the manufacturer’s product information page.

7. Attach Catalog or Product Images. Either attach the manufacturer's catalog (in the catalog the product ID needs to be attributed to the product) or take an image of the product from several angles that show the packaging and branding of the product. One of the images provided needs to legibly depict the product ID label on the product.

8. Submit Case

If the product is not sold under a brand-registered brand, you’ll need to submit the product ID correction request through standard Seller or Vendor Central support services. See the steps below.

1. Contact Seller Support

   1. Seller Central: Help > Contact Seller Support > Find Product IDs or request exemption.

   2. Vendor Central: Support > Contact Us > Manage My Catalog > Item ID Update (EAN, SKU, Barcodes, Model #, ISBN)

2. In the case information, list the old product ID and the new product ID and explain that the product was set up with an incorrect Product ID assignment and that you would like to correct the assignment. Also, include a link to the manufacturer’s website where the correct product ID is displayed and affiliated with the product or provide manufacturers proof images that clearly show the product packaging and the new product ID labeled on product packaging.

This process does not guarantee that you will be able to maintain your historically used ASIN when you implement your new product ID. While this is the desired result of this process, Amazon.com has the final say on whether a new product ID can be applied to the historic ASIN or if a new ASIN offer needs to be created.