Sitnsell KPIs Dashboard – Help Guide
The KPIs tab in the Analytics section gives you a clear view of your account health across sales channels. These metrics are based on performance indicators like tracking accuracy, cancellations, and order defects—key to maintaining seller credibility.
📌 What Are KPIs?
Key Performance Indicators (KPIs) are performance metrics used by marketplaces (Amazon, Walmart, etc.) to evaluate your seller reliability. Sitnsell automatically syncs and visualizes these metrics daily to help you stay compliant.
📅 Metrics are updated daily at 01:00 UTC
🟢 Green = Good | 🟡 Yellow = At Risk | 🔴 Red = Needs Immediate Attention
📊 KPI Metrics Displayed
Each card includes a 30-day trend chart with real data vs. target thresholds:
✅ Valid Tracking Rate
- Target: Over 95%
- Tracks the percentage of orders shipped with valid tracking numbers.
- High performance helps avoid penalties or suspension.
🚚 On-Time Delivery Rate (Label error in UI)
- Target: Usually over 95% (varies by marketplace)
- Measures how many orders are delivered by the promised date.
- Key for buyer satisfaction and Buy Box eligibility.
❌ Pre-Fulfillment Cancellation Rate
- Target: Under 2.5%
- Shows percentage of orders canceled before shipping.
- A high rate can harm your account rating.
⚠️ Order Defect Rate (MFN)
- Target: Under 1%
- Includes negative feedback, A-to-Z claims, and chargebacks.
- A major performance flag on Amazon.
🔘 Chart Controls (Top Right of Each Chart)
- 🔍 Zoom In/Out – Focus on specific periods
- 🖥 Full Screen – Expand chart for presentations or detailed view
- 🔄 Reset Zoom – Return to full view
- 📤 Export Chart – Save visual as an image
- 📊 Toggle Data Points – Show/hide value lines
✅ Use Case Summary
- Spot early performance issues before they affect your account.
- Use trends to improve warehouse or shipping processes.
- Benchmark KPIs across brands or time periods for audit or review.