Sitnsell Sales Analytics – Help Guide

The Sales tab in Sitnsell Analytics provides a comprehensive overview of your sales performance, helping you track profitability, brand/category trends, and order volume over time. It’s ideal for evaluating business health and identifying growth opportunities.

📊 Top Summary Tiles

• Sales Volume

  Number of items sold (e.g., 1,166 units).

• Orders Volume

  Number of completed transactions/orders (e.g., 1,214).

• Gross Sales

  Total sales revenue before costs (e.g., $87,939.92).

• Gross Profit

  Profit after subtracting costs (e.g., $42,995.72).

• Gross Profit Margin (%)

  Profitability percentage (e.g., 52.78%).

📈 Revenue Chart

• Shows Gross Sales and Gross Profit over time.

  Use the chart icons in the top-right for:

  • 🔍 Zoom In/Out
  • 📤 Export Chart
  • ⬆ Full-Screen View
  • 🔄 Reset View

📦 Orders Volume Chart

• Displays Orders Volume (bars) and Sales Volume (line) per day.
• Helps monitor sales activity, peaks, and drops.

🥧 Sales by Brand

• Donut chart showing percentage of total sales by brand (e.g., Adidas, Altra, Anne Klein).
• Great for identifying top-selling brands.

🥧 Sales by Category

• Donut chart of total sales distributed by category (e.g., Athletic Shoes, Bags, Drinkware).
• Helps understand which product lines drive revenue.

🔘 Filters & Tools

• Add Filter – Apply filters such as sales channel, date range, or product group.
• Date Range Picker – Select custom date windows for sales analysis (currently set to 04/02/2025 – 05/02/2025).
• Search Bar – Locate data quickly by keyword, SKU, or brand.

✅ Use Case Highlights

• Spot top-performing brands or underperformers
• Monitor profitability trends and margin dips
• Compare product categories for restocking or promotions
• Align marketing with sales trends